You spend money to get new customers but you've never added up what one is actually worth. Here's how Nolavi works through it, the same way a good mechanic works on a car: find the concern, the cause, the correction, then verify the fix.
Nate was paying about $63 to get each new customer and wasn't sure if that was too much.
Nobody had worked out what a customer was worth over time. Nolavi looked at three years of repair orders: a typical customer came back 3.4 times over two years, spending an average of $397 a visit. After parts and labor, each visit left about $335 in gross profit. A customer was worth $1,140 over two years.
With that number, $63 to get a new customer is a strong return. We raised the budget on the two channels bringing in the best customers, since the math said there was room.
Marketing spend went from $2,400 to $2,900 a month. New customer sales went up $6,800 a month. The Monday report now shows lifetime value next to cost per customer every week.
How we work. We make changes like this for shops all the time, using each shop's own data. The numbers shown are examples.
Auto repair shop coaching from your own numbers. Nolavi sends a plain report every Monday with the moves worth making next. See how it works
Take the average number of visits over two or three years, multiply by average gross profit per visit, and that's your number. Nolavi works it out from your own repair orders so you don't have to guess.
It tells you how much you can afford to pay to get a new customer. If a customer is worth $1,140, spending $63 to get one is a great deal. Without that number you're guessing at every budget decision.
Open the demo and find this kind of problem in a minute. Or book your 14 day free trial: it starts with a quick call, and we set it all up and fit it to your shop.
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