Google keeps telling you to switch everything to Performance Max. You're not sure if that's good for a shop. Here's how Nolavi works through it, the same way a good mechanic works on a car: find the concern, the cause, the correction, then verify the fix.
Nate's Google rep suggested Performance Max. He turned it on and leads went up, but he couldn't tell how many became repair orders.
Performance Max optimizes for whatever signal you give it. Without repair order data it chases cheap calls and form fills, not the brake jobs that pay $500. Nolavi matched the Performance Max calls to repair orders: cost per booked job was $94, more than double his search campaigns at $38.
We turned Performance Max off and sent real job values back to Google through the standard search campaigns Nolavi already tracks. Google learned which searches bring paying customers.
Cost per booked job dropped from $94 back to $41, and total jobs from ads rose because the budget was aimed at searches that actually convert.
How we work. We make changes like this for shops all the time, using each shop's own data. The numbers shown are examples.
Google Ads for auto repair shops. Nolavi builds and runs them: matching keywords, ads and pages, junk searches blocked, every ad call matched to a repair order. See how it works
It can be, but only if Google gets real job values to optimize toward, not just calls. Without that data, it chases cheap signals and wastes money on people who aren't looking for a repair shop.
Standard search campaigns matched to your top services, with junk searches blocked and real job values sent back to Google each week. That's what Nolavi runs.
Open the demo and find this kind of problem in a minute. Or book your 14 day free trial: it starts with a quick call, and we set it all up and fit it to your shop.
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