Guides · Google Ads

Which searches should an auto repair shop block in Google Ads?

Google keeps showing your ads to people who will never be your customer. Here's how Nolavi works through it, the same way a good mechanic works on a car: find the concern, the cause, the correction, then verify the fix.

1

The concern

Nate didn't know what searches his ads were showing up for.

List of wasted Google Ads searches for an auto repair shop including jobs, parts stores and manuals
Every one of these cost money and booked nothing.
2

The cause

Nolavi pulled every search from the last 90 days and matched each one to calls and repair orders. Jobs, parts stores, manuals, salvage yards and "free" anything were eating 23% of the budget.

Nolavi marketing idea to block 64 negative keywords in an auto repair Google Ads account
Approved in one tap.
3

The correction

We blocked 64 searches in one go, with Nate's approval, and set Nolavi to flag new ones every week.

4

The verification

In the next 30 days the same budget reached 46 more people who booked, and wasted spend fell from 23% to 4%.

Auto repair Google Ads results after adding negative keywords: less waste and more bookings
Same money, aimed better.

How we work. We make changes like this for shops all the time, using each shop's own data. The numbers shown are examples.

Google Ads for auto repair shops. Nolavi builds and runs them: matching keywords, ads and pages, junk searches blocked, every ad call matched to a repair order. See how it works

Questions

Quick answers.

What are negative keywords?

Searches you tell Google never to show your ads for. For shops, think jobs, parts, manuals and do it yourself.

How often should I check my search terms?

Weekly. New wasted searches show up all the time. Nolavi checks them for you.

Keep reading

See it for yourself.

Open the demo and find this kind of problem in a minute. Or book your 14 day free trial: it starts with a quick call, and we set it all up and fit it to your shop.

Try the live demo