Guides · Marketing

Why do my auto repair ads only bring in price shoppers?

The phone rings, but it's people asking for the lowest price and leaving. Here's how Nolavi works through it, the same way a good mechanic works on a car: find the concern, the cause, the correction, then verify the fix.

1

The concern

Most of Nate's ad calls asked for an oil change price and never came back for anything else.

Nolavi profile of an auto repair shop top customer built from repair orders: SUV owners nearby who approve work
Who your best customers really are.
2

The cause

Nolavi looked at a year of repair orders and found Nate's best customers: SUV and truck owners within 8 miles who came in for brakes or suspension and said yes to the work. The ads were aimed at everyone.

Nolavi marketing idea card to aim auto repair ads at SUV and truck owners for brake work, approved in one tap
The fix, approved in one tap.
3

The correction

We sent that customer profile back to Google and rewrote the ads around brakes and suspension for trucks and SUVs. Price words came out of the ads.

4

The verification

Average repair order from ad customers went from $142 to $401 in six weeks, and repeat visits doubled.

Auto repair ad results after aiming at top customers: higher average repair order and fewer price shoppers
Better customers, not just more calls.

How we work. We make changes like this for shops all the time, using each shop's own data. The numbers shown are examples.

Auto repair shop marketing. Nolavi runs your ads, pages and posts, and follows every job from the ad to the bank. See how it works

Questions

Quick answers.

How do I stop getting price shoppers from my ads?

Stop advertising price and aim at the jobs and customers that make you money. Your own repair orders show who those customers are.

What's a top customer for a repair shop?

Someone who needs real repairs, lives nearby, says yes and comes back. Nolavi finds them in your own data.

Keep reading

See it for yourself.

Open the demo and find this kind of problem in a minute. Or book your 14 day free trial: it starts with a quick call, and we set it all up and fit it to your shop.

Try the live demo