Guides · Marketing

How do I know if my auto repair marketing is working?

You pay for ads, a website and social posts, and you have no idea which one works. Here's how Nolavi works through it, the same way a good mechanic works on a car: find the concern, the cause, the correction, then verify the fix.

1

The concern

Nate paid for Google Ads, a website, Facebook posts and a postcard mailer. When a slow week hit, he couldn't say which one had stopped working.

Nolavi table of auto repair customers by marketing source showing cost, customers and sales for each
Every customer, with where they came from.
2

The cause

Nolavi tagged every new customer with where they came from: the ad, Google Maps, the website, a referral or the mailer. The mailer cost $900 a month and brought in 2 customers.

Bar chart of cost per new customer for an auto repair shop showing a postcard mailer costing 450 dollars per customer
The mailer was the most expensive way to get a customer.
3

The correction

We cut the mailer and put the money into Google Maps reviews and the brake page on the website, the two sources bringing in the best customers.

4

The verification

New customers went from 38 to 47 a month with $400 less spend. Every source now has a number next to it on Nolavi's dashboard.

Auto repair marketing results after cutting the mailer: lower spend and more new customers
Less money, more customers.

How we work. We make changes like this for shops all the time, using each shop's own data. The numbers shown are examples.

Auto repair shop marketing. Nolavi runs your ads, pages and posts, and follows every job from the ad to the bank. See how it works

Questions

Quick answers.

What's the best way to track auto repair marketing?

Ask where each customer came from, match it to the repair order, and add up the money by source every month. Nolavi does all three for you.

Is Google Maps worth it for a repair shop?

Usually yes. Reviews and Maps calls are some of the lowest cost customers a shop gets.

Keep reading

See it for yourself.

Open the demo and find this kind of problem in a minute. Or book your 14 day free trial: it starts with a quick call, and we set it all up and fit it to your shop.

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