Someone told you 5% of sales. You're not sure if that's too much or too little. Here's how Nolavi works through it, the same way a good mechanic works on a car: find the concern, the cause, the correction, then verify the fix.
Nate didn't know if $2,400 a month on marketing was smart or a waste.
Nolavi worked out what a new customer is worth to his shop: about $1,140 over two years, from his own repair orders. Each new customer was costing him $63.
With that math, we raised the budget on the two sources that were paying back best, and capped the rest.
Marketing went to $2,900 a month and new customer sales went up $6,800 a month. The Monday report shows the payback every week.
How we work. We make changes like this for shops all the time, using each shop's own data. The numbers shown are examples.
Auto repair shop marketing. Nolavi runs your ads, pages and posts, and follows every job from the ad to the bank. See how it works
Many shops land between 3% and 7%, but the right answer is whatever your numbers show pays back. Start with what a customer is worth to you.
Add up what a typical customer spends with you over two or three years, then subtract parts and labor. That's what you can afford to pay to get one.
Open the demo and find this kind of problem in a minute. Or book your 14 day free trial: it starts with a quick call, and we set it all up and fit it to your shop.
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