Guides · Marketing

What should be in an auto repair shop marketing plan?

You've tried ads, social, mailers and a website. You're not sure any of it added up. Here's how Nolavi works through it, the same way a good mechanic works on a car: find the concern, the cause, the correction, then verify the fix.

1

The concern

Nate had spent $2,400 a month on marketing for two years. He couldn't say which parts worked.

Nolavi table of auto repair shop marketing sources showing cost per customer by channel
Every customer, matched to where they came from.
2

The cause

Nolavi traced every new customer to where they came from. Google search ads brought 14 customers a month at $86 each. Google Maps brought 13 at $0. His website brought 9 at $33. The mailer brought 2 at $450. He had no plan, just spending.

Nolavi marketing plan to cut postcard mailer and invest in Google Maps and website for an auto repair shop
A plan from your numbers, not a guess.
3

The correction

We built a plan from his numbers: keep Google search ads focused on brake and suspension work, invest in Maps reviews and website service pages, cut the mailer. Every dollar is aimed at what his own data says works.

4

The verification

New customers went from 38 to 51 a month on $400 less spend. The plan updates every Monday with real results.

Auto repair shop marketing plan results: more customers and lower cost with less spend
Less money, more customers.

How we work. We make changes like this for shops all the time, using each shop's own data. The numbers shown are examples.

Auto repair shop marketing. Nolavi runs your ads, pages and posts, and follows every job from the ad to the bank. See how it works

Questions

Quick answers.

What should be in a repair shop marketing plan?

Where your customers actually come from, how much each source costs, which ones to grow and which to cut, and a weekly way to check it's working.

How much should I spend on marketing each month?

Spend what your numbers show pays back. A typical shop aims for 3% to 7% of sales, but the right answer comes from your own cost per customer.

Keep reading

See it for yourself.

Open the demo and find this kind of problem in a minute. Or book your 14 day free trial: it starts with a quick call, and we set it all up and fit it to your shop.

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