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How should an auto repair shop build service pages that rank?

You know you need pages for your services, but you don't know which or what to write. Here's how it played out at our sample shop, the way a mechanic works a car: concern, cause, correction, verification.

1

The concern

Nate wanted to rank for brake repair, but his site had one line about brakes.

Nolavi list of auto repair searches near the shop with no matching service page
Big searches with no page to land on.
2

The cause

Nolavi pulled what people near the shop actually search: "squealing brakes", "brake repair cost", "brakes grinding". It also checked which of his jobs made the most profit. Brakes and check engine lights topped both lists.

Nolavi idea to add a brake repair service page to an auto repair website, approved
We write it. You approve it.
3

The correction

We wrote a page for each, built around those exact questions, with real shop photos, warranty, reviews and a call button. Nate approved each page in one tap.

4

The verification

Within 10 weeks the brake page ranked on page one for 14 searches near the shop and brought in 19 calls.

Bar chart of calls from a new auto repair brake service page growing over ten weeks
Calls grow as the page climbs in search.

Example shop. Nate's Auto Repair is Nolavi's sample shop with made up numbers. The steps are exactly how Nolavi works on a real shop's data.

Questions

Quick answers.

What should be on an auto repair service page?

The questions people search, plain answers, what it usually costs and why, warranty, reviews, real photos and a call button.

Which service pages should I build first?

The jobs that make you the most profit and that people near you search for.

Keep reading

See it on a sample shop.

Open the demo and find this kind of problem yourself in a minute. Or book your 14 day free trial: it starts with a quick call, and we set it all up and fit it to your shop.

Try the demo on a sample shop