You know calls came in. You don't know which ones turned into money. Here's how Nolavi works through it, the same way a good mechanic works on a car: find the concern, the cause, the correction, then verify the fix.
Nate had call tracking set up through his ads account. It told him 34 calls came in last month from Google Ads. That was it. He had no idea which calls became booked jobs, which were price shoppers and which service drove the most revenue.
Basic call tracking stops when the call ends. It can tell you the call happened, how long it lasted and which ad triggered it. It can't tell you whether the person booked, what they came in for, what they paid or whether the ad that sent them was worth the money.
Nolavi ties each tracked call to the repair order that followed. When the caller becomes a customer, Nolavi matches the call to the invoice, the service performed and the amount deposited. It sends the real job value back to Google so Google learns which searches lead to paying customers, not just calls. The owner sees which ads paid, which calls were missed, and what each service costs to win from ads.
After Nolavi started sending real job values back to Google, Google shifted the budget toward brake and suspension searches and away from oil change price searches. Cost per booked job dropped from $61 to $38, and the number of booked jobs went from 22 to 31 on the same budget.
How we work. We make changes like this for shops all the time, using each shop's own data. The numbers shown are examples.
Call tracking replaces your phone number in the ad with a tracking number. When someone calls it, Google records the call. Nolavi goes further and matches the call to the repair order and the bank deposit, so you see which ads actually paid.
It can, once you send real job values back to Google. Google then bids more for the searches that bring in repair orders and less for the ones that bring in price calls. Nolavi does that automatically.
Open the demo and find this kind of problem in a minute. Or book your 14 day free trial: it starts with a quick call, and we set it all up and fit it to your shop.
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