Every month the Google bill gets bigger, and you're not sure it's worth it. Here's how it played out at our sample shop, the way a mechanic works a car: concern, cause, correction, verification.
Nate's Google bill had crept up to $1,600 a month. He was ready to shut the ads off.
Nolavi followed each ad to the bank deposit. Brake ads brought in $9 for every $1 spent. Tire ads brought in $2. Oil change ads lost money once you counted the discount.
We moved the oil change budget to brakes and alignments and kept tires only on weekends, when tire searches peak.
The bill stayed the same, but sales from ads went from $8,900 to $13,700 a month. Nolavi shows it every Monday, by service.
Example shop. Nate's Auto Repair is Nolavi's sample shop with made up numbers. The steps are exactly how Nolavi works on a real shop's data.
It depends on the job. A $500 brake job can afford more than a $50 oil change. Look at profit per job, not just cost per click.
Not before you know which services they pay for. Usually some ads earn a lot and a few waste most of the money.
Open the demo and find this kind of problem yourself in a minute. Or book your 14 day free trial: it starts with a quick call, and we set it all up and fit it to your shop.
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