Guides · Google Ads

My auto repair Google Ads budget runs out by noon. What do I do?

Your ads disappear halfway through the day, right when people are calling around. Here's how it played out at our sample shop, the way a mechanic works a car: concern, cause, correction, verification.

1

The concern

Nate's brake ads stopped showing by 2pm on 18 days last month.

Nolavi alert that an auto repair shop brake ad ran out of budget by 2pm on 18 days
Spotted from the ad data, not a guess.
2

The cause

Nolavi saw the budget was split evenly across services. Brakes booked a customer for every $31. Tires took $74. Brakes ran dry while tires kept spending.

Table comparing cost per customer by service in auto repair Google Ads showing brakes running out of budget early
The best ad was the one running out first.
3

The correction

We moved $5 a day from tires to brakes, so brakes stay on all day.

Nolavi idea card to move 5 dollars a day from tire ads to brake ads, approved
Same money, more jobs.
4

The verification

Brake ads now run until close, and brakes booked about 4 more jobs the next month for the same total spend.

Example shop. Nate's Auto Repair is Nolavi's sample shop with made up numbers. The steps are exactly how Nolavi works on a real shop's data.

Questions

Quick answers.

Why does my Google Ads budget run out early?

Too little money on the services people search for most. Move money from slower services instead of raising the total.

Is it bad if my ads stop showing in the afternoon?

Yes. You miss everyone who searches later in the day, often people who need the car fixed this week.

Keep reading

See it on a sample shop.

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