Google keeps pushing Local Services Ads. You don't know if they're better than regular ads. Here's how Nolavi works through it, the same way a good mechanic works on a car: find the concern, the cause, the correction, then verify the fix.
Nate turned on Local Services Ads and got 38 leads in a month, but couldn't tell how many became jobs.
Nolavi matched each lead to the repair orders. 21 booked, but 9 leads were outside his area or for services he doesn't do, and he'd paid for them.
We narrowed the service area, removed two services he doesn't offer, and disputed the 9 bad leads with Google.
Cost per booked job from Local Services fell from $49 to $33, below his search ads, so we shifted a bit more budget there.
How we work. We make changes like this for shops all the time, using each shop's own data. The numbers shown are examples.
Often, yes, because you pay per lead and the Google Guaranteed badge builds trust. Check how many leads become jobs.
Yes, you can dispute leads that are outside your area or for services you don't offer.
Open the demo and find this kind of problem in a minute. Or book your 14 day free trial: it starts with a quick call, and we set it all up and fit it to your shop.
Nolavi