Guides · Profit

How do I raise prices without losing customers?

You know you're charging too little, but you're afraid customers will leave. Here's how Nolavi works through it, the same way a good mechanic works on a car: find the concern, the cause, the correction, then verify the fix.

1

The concern

Nate hadn't raised prices in two years and parts and wages had gone up.

Table of auto repair jobs priced below the shop cost
Three jobs losing money every time.
2

The cause

Nolavi compared each common job's price to its real cost. Three jobs, including front brakes, were priced below his cost per hour. Most others were fine.

Nolavi profit idea to raise prices on three underpriced auto repair jobs
Only the jobs that need it.
3

The correction

He raised only those three jobs, by $18 to $35 each, instead of a shop wide increase.

4

The verification

Over the next two months, approval rates on those jobs held at 61%, car count didn't change, and profit rose about $3,100 a month.

Results of targeted price increase at an auto repair shop: same customers, higher profit
Nobody left.

How we work. We make changes like this for shops all the time, using each shop's own data. The numbers shown are examples.

Questions

Quick answers.

Will customers leave if I raise prices?

Rarely, when the increase is targeted and explained. Watch approval rates and car count after.

Should I raise all prices at once?

Start with the jobs priced below your cost. That's where most of the gain is.

Keep reading

See it for yourself.

Open the demo and find this kind of problem in a minute. Or book your 14 day free trial: it starts with a quick call, and we set it all up and fit it to your shop.

Try the live demo