The phone rings, but it's people asking for the lowest price and leaving. Here's how it played out at our sample shop, the way a mechanic works a car: concern, cause, correction, verification.
Most of Nate's ad calls asked for an oil change price and never came back for anything else.
Nolavi looked at a year of repair orders and found Nate's best customers: SUV and truck owners within 8 miles who came in for brakes or suspension and said yes to the work. The ads were aimed at everyone.
We sent that customer profile back to Google and rewrote the ads around brakes and suspension for trucks and SUVs. Price words came out of the ads.
Average repair order from ad customers went from $142 to $401 in six weeks, and repeat visits doubled.
Example shop. Nate's Auto Repair is Nolavi's sample shop with made up numbers. The steps are exactly how Nolavi works on a real shop's data.
Stop advertising price and aim at the jobs and customers that make you money. Your own repair orders show who those customers are.
Someone who needs real repairs, lives nearby, says yes and comes back. Nolavi finds them in your own data.
Open the demo and find this kind of problem yourself in a minute. Or book your 14 day free trial: it starts with a quick call, and we set it all up and fit it to your shop.
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