Someone told you 5% of sales. You're not sure if that's too much or too little. Here's how it played out at our sample shop, the way a mechanic works a car: concern, cause, correction, verification.
Nate didn't know if $2,400 a month on marketing was smart or a waste.
Nolavi worked out what a new customer is worth to his shop: about $1,140 over two years, from his own repair orders. Each new customer was costing him $63.
With that math, we raised the budget on the two sources that were paying back best, and capped the rest.
Marketing went to $2,900 a month and new customer sales went up $6,800 a month. The Monday report shows the payback every week.
Example shop. Nate's Auto Repair is Nolavi's sample shop with made up numbers. The steps are exactly how Nolavi works on a real shop's data.
Many shops land between 3% and 7%, but the right answer is whatever your numbers show pays back. Start with what a customer is worth to you.
Add up what a typical customer spends with you over two or three years, then subtract parts and labor. That's what you can afford to pay to get one.
Open the demo and find this kind of problem yourself in a minute. Or book your 14 day free trial: it starts with a quick call, and we set it all up and fit it to your shop.
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