You get a nice report every month. You still can't tell if it's working. Here's how it played out at our sample shop, the way a mechanic works a car: concern, cause, correction, verification.
Nate's agency sent a 14 page report every month: impressions, clicks, reach. His car count hadn't moved in a year.
Nolavi matched the agency's campaigns to actual repair orders. Two of the five campaigns brought in nearly all the jobs. The other three were brand ads people saw but never called from.
We kept the two that worked, turned off the three that didn't, and reported in cars and dollars instead of clicks.
Car count rose from 92 to 104 a week, and the monthly report now fits on one page: jobs, sales and cost per customer.
Example shop. Nate's Auto Repair is Nolavi's sample shop with made up numbers. The steps are exactly how Nolavi works on a real shop's data.
Booked jobs, sales and cost per customer, by campaign. If it only shows clicks and impressions, ask for more.
Not until you see which campaigns bring in repair orders. Often a few work and the rest should go.
Open the demo and find this kind of problem yourself in a minute. Or book your 14 day free trial: it starts with a quick call, and we set it all up and fit it to your shop.
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