Guides · Marketing

Why is my repair shop so slow in January?

Every January the phone goes quiet and you worry all over again. Here's how Nolavi works through it, the same way a good mechanic works on a car: find the concern, the cause, the correction, then verify the fix.

1

The concern

Last January Nate's car count fell 22%, and he cut tech hours to get through it.

Bar chart comparing January car count at an auto repair shop before and after planning ahead
Planned for, not feared.
2

The cause

Nolavi looked at three years of data. January always dipped after holiday spending, but battery, tire and winter safety searches rose near the shop.

Nolavi marketing idea to start a winter safety check campaign for an auto repair shop before January
Approved before the slowdown.
3

The correction

We planned ahead: a winter safety check campaign starting December 28, battery and tire ads, and reminders to customers due for service.

4

The verification

This January car count dipped only 6%, and nobody's hours were cut.

January results for an auto repair shop after planning a winter campaign
A quiet month, not a scary one.

How we work. We make changes like this for shops all the time, using each shop's own data. The numbers shown are examples.

Questions

Quick answers.

Why are repair shops slow in January?

Holiday spending leaves people short. Many put off repairs until tax refunds arrive.

How do I keep January busy?

Plan in December: safety check campaigns, battery and tire ads, and reminders to customers due for service.

Keep reading

See it for yourself.

Open the demo and find this kind of problem in a minute. Or book your 14 day free trial: it starts with a quick call, and we set it all up and fit it to your shop.

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