Guides · Marketing

Do Facebook ads work for auto repair shops?

You've boosted posts before and got likes, not cars. Here's how Nolavi works through it, the same way a good mechanic works on a car: find the concern, the cause, the correction, then verify the fix.

1

The concern

Nate spent $600 boosting posts and couldn't name one customer it brought in.

Table of Facebook ad results for an auto repair shop by audience
Aim beats boost.
2

The cause

Boosts went to anyone nearby. Nolavi tracked which people booked: past customers and people within 6 miles who owned vehicles over 5 years old.

Bar chart of cost per job by marketing channel for an auto repair shop
Facebook earned its spot.
3

The correction

We ran a small test aimed at past customers due for service and nearby owners of older vehicles, with a real repair story, tracked to booked jobs.

4

The verification

The test brought in 12 jobs for $420, $35 each, close to his Google Ads cost, so it stayed in the plan.

Facebook ads test results for an auto repair shop
Tested, tracked, kept.

How we work. We make changes like this for shops all the time, using each shop's own data. The numbers shown are examples.

Questions

Quick answers.

Do Facebook ads work for repair shops?

They can, when aimed at past customers and nearby owners of older vehicles, and tracked to booked jobs.

Is boosting posts worth it?

Usually not on its own. A targeted ad with a clear offer and tracking works better.

Keep reading

See it for yourself.

Open the demo and find this kind of problem in a minute. Or book your 14 day free trial: it starts with a quick call, and we set it all up and fit it to your shop.

Try the live demo