Guides · Marketing

How do I find a marketing company that actually understands auto repair?

You've been burned by an agency before, and you don't want to do it again. Here's how Nolavi works through it, the same way a good mechanic works on a car: find the concern, the cause, the correction, then verify the fix.

1

The concern

Nate had tried two agencies in three years. Both sent reports about clicks, and neither could tell him what a brake job cost to win.

Comparison table of questions to ask an auto repair marketing company
The questions that separate clicks from customers.
2

The cause

Neither agency could see his repair orders or deposits, so they optimized for clicks and calls, not jobs and profit.

Nolavi table of cost to win an auto repair customer by service
The number agencies can't give you.
3

The correction

Nolavi connects ads to the shop system and the bank, so every campaign is judged by booked jobs, sales and cost per customer.

4

The verification

He now knows a brake customer costs $31 and a tire customer $74, and budgets move every week to where the jobs are.

Results of auto repair marketing judged by jobs and dollars instead of clicks
Judged by jobs, not clicks.

How we work. We make changes like this for shops all the time, using each shop's own data. The numbers shown are examples.

Questions

Quick answers.

What should I ask an auto repair marketing company?

Can you see my repair orders? Do you report jobs and dollars, or clicks? What does a new brake customer cost me?

Why do agencies report clicks?

Because they can't see what happened after the call. Without your repair orders, they can't measure jobs.

Keep reading

See it for yourself.

Open the demo and find this kind of problem in a minute. Or book your 14 day free trial: it starts with a quick call, and we set it all up and fit it to your shop.

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