Guides · Marketing

What should an auto repair shop post on social media?

You know you should post, but you don't have time and don't know what works. Here's how it played out at our sample shop, the way a mechanic works a car: concern, cause, correction, verification.

1

The concern

Nate posted a few times a month when he remembered. Likes were low and nobody ever said they found him on Facebook.

Nolavi table of auto repair social media posts showing which posts led to phone calls
Likes and calls are not the same thing.
2

The cause

Nolavi tracked which posts led to calls. Real photos of a finished repair with a short story beat stock photos by 6 times. Team posts got likes but no calls.

Nolavi push to approve three auto repair social media posts written from real jobs
We write them. You approve them.
3

The correction

We set up a steady schedule: two real repair stories a week and one review post, written from his own repair orders and photos.

4

The verification

Social now brings in about 8 customers a month, tracked to repair orders, up from zero he could count.

Auto repair social media results showing more posts and customers with less owner time
More posts, less of your time.

Example shop. Nate's Auto Repair is Nolavi's sample shop with made up numbers. The steps are exactly how Nolavi works on a real shop's data.

Questions

Quick answers.

How often should a repair shop post?

Two or three times a week is plenty if the posts are real work from your shop.

What kind of posts bring in customers?

Before and after repairs, a short story about the problem, and reviews from real customers.

Keep reading

See it on a sample shop.

Open the demo and find this kind of problem yourself in a minute. Or book your 14 day free trial: it starts with a quick call, and we set it all up and fit it to your shop.

Try the demo on a sample shop