NolaviGuides · Marketing
When should a repair shop start its winter tire ads?
Every year the tire rush sneaks up on you. Here's how it played out at our sample shop, the way a mechanic works a car: concern, cause, correction, verification.
1
The concern
Last year Nate started winter tire ads on December 1 and sold fewer tires than the year before.
2
The cause
Nolavi looked at search data near the shop. Winter tire searches jumped the first week of November, a month before his ads started.
3
The correction
We set the campaign to start November 1 this year, with a budget sized to last year's searches.
4
The verification
Tire sales in November were up about 8 sets over last year, and Nolavi will remind him on October 25 next year.
Example shop. Nate's Auto Repair is Nolavi's sample shop with made up numbers. The steps are exactly how Nolavi works on a real shop's data.
Questions
Quick answers.
When do people search for winter tires?
In most places, the first cold week. Your own area's search data shows the exact week.
How long should a tire campaign run?
From the first search jump until searches fall back, usually five to seven weeks.
Keep reading
See it on a sample shop.
Open the demo and find this kind of problem yourself in a minute. Or book your 14 day free trial: it starts with a quick call, and we set it all up and fit it to your shop.